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發言或緘默:心理安全與自我效能在社會資本影響社群網站使用者知識分享行為上所扮演的中介角色

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.05). Surprisingly, structural social capital has no significant influence on any of the

subsequent endogenous latent variables. Finally, the causal link between knowledge sharing

self-efficacy and knowledge sharing behavior is positive and significant (H11;

β

= .45,

p

<

.001).

Table 3 Standardized Path Coefficients

Path

sign Path coefficient

t

-value

Result

Psychological safety

Knowledge sharing self-efficacy

+

.11**

2.01 H1 supported

Structural social capital

Psychological safety

+

.13

1.25 H2 not supported

Cognitive social capital

Psychological safety

+

.25*

1.87 H3 supported

Relational social capital

Psychological safety

+

.19*

2.10 H4 supported

Cognitive social capital

Knowledge sharing self-efficacy

+

.46***

4.59 H5 supported

Relational social capital

Knowledge sharing self-efficacy

+

.09

.99 H6 not supported

Structural social capital

Knowledge sharing behavior

-

.01

-1.10 H7 not supported

Cognitive social capital

Knowledge sharing behavior

+

.54***

3.58 H8 supported

Relational social capital

Knowledge sharing behavior

-

.13

-1.41 H9 not supported

Psychological safety

Knowledge sharing behavior

+

.08

1.38 H10 not supported

Knowledge sharing self-efficacy

Knowledge sharing behavior

+

.45***

7.19 H11 supported

Note: *

p

< .05; **

p

< .01; ***

p

< .001.

5. Discussions and Conclusion

The aims of this research were to examine the influences of three constituent

dimensions of social capital (structural, cognitive and relational) on Facebook users’

knowledge sharing behavior and to determine whether users’ perceived psychological safety

and knowledge sharing self-efficacy act as mediators between facets of social capital and

knowledge sharing behavior. Empirically, this article employed a structural equation model

to investigate why people are willing to share knowledge on Facebook, even though such