Kang, H. H., and Liao, K. C. 1999. A Study on the Feasibility of the Application of "Portfolio Model" on the Strategy of Diversification in Direct Investment. NTU Management Review, 10 (1): 171-197
Hsin-Hong Kang, Graguate School of Business Administration, National Cheng Kung University
Kuang-Chiang Liao, Graguate School of Business Administration, National Cheng Kung University
Abstract
While "portfolio model" has been applied commonly in the choice of portfolio investment, whether the theory can be applied to the strategy of diversification in real (or direct) investment is still questionable. The main purpose of this paper is to discuss the feasibility of the Markowiz's "portfolio model" to be applied on the strategy of diversification in direct investment. Using the survey, the paper performs tests and discusses whether the basic assumptions of "portfolio model" are satisfied on the strategy of diversification in direct investment or not.
Keywords
Diversification Portfolio Investment