臺大管理論叢 NTU Management Review VOL.30 NO.3

Contents　目錄	III
Editor’s Note	V
以「察覺 ─ 動機 ─ 能力」觀點與「網絡關係觀點」初探「新南向政策」對企業國際化歷程之影響：以餐飲服務產業個案為例　A Preliminary Investigation into the Influence of New Southbound Policy on Enterprises’ Internationalization Process from the Awareness-Motivation-Capability (AMC) Perspective and the Network Relationship View: Case Studies of Food Service Industry	1
氣象所引致投資人情緒變化的長期股市報酬率影響　Time Paths of Weather-Induced Mood Effects on Stock Returns	45
使用者在科技調適中的作用：型態生成論為觀點的多個案研究　Effects of Users on Technology Adaptation: Multi-Case Studies from Morphogenetic Approach	77
手機遊戲內影音廣告類型與廣告內容之影響　Effects of the Types and Contents of Video Advertisements in Mobile Games	111
董事連結網絡特性、技術多角化與創新績效之關聯性研究：以臺灣電子業為例　The Relationships among Characteristics of Interlocking Directorate Network, Technological Diversity and Innovation Performance: Evidence from Taiwan’s Electronics Industry	145
社會經濟組織工作者的熱情與耗損：工作特徵立基視角　The Enthusiasm and Exhaustion of Socio-Economic Organization Workers: Based on the Perspective of Job Characteristics	183
Call for Papers & Guidelines	215
財團法人宋作楠先生紀念教育基金會110年度碩士論文獎主題範圍預告	234

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