臺大管理論叢 NTU Management Review VOL.30 NO.3

ISSN 1018-1601 GPN 2007900048 Yan Xu • Yao-Ping Peng • Tzy-Wen Tang • Tien-Chiang Teng • Ching-Chang Lee A Preliminary Investigation into the Influence of New Southbound Policy on Enterprises’ Internationalization Process from the Awareness-Motivation-Capability (AMC) Perspective and the Network Relationship View: Case Studies of Food Service Industry 以「察覺─動機─能力」觀點與「網絡關係觀點」初探「新南向政策」對企業國際化歷程之影響: 以餐飲服務產業個案為例 Anya Khanthavit Time Paths of Weather-Induced Mood Effects on Stock Returns 氣象所引致投資人情緒變化的長期股市報酬率影響 Cheng-Jen Huang • Chao-Yuan Chang The Relationships among Characteristics of Interlocking Directorate Network, Technological Diversity and Innovation Performance: Evidence from Taiwan’s Electronics Industry 董事連結網絡特性、技術多角化與創新績效之關聯性研究:以臺灣電子業為例 Shin-Horng Chen Effects of Users on Technology Adaptation: Multi-Case Studies from Morphogenetic Approach 使用者在科技調適中的作用:型態生成論為觀點的多個案研究 Hsuan-Yi Chou • Tsai-Chen Yang Effects of the Types and Contents of Video Advertisements in Mobile Games 手機遊戲內影音廣告類型與廣告內容之影響 Chin-Lun Tsai • Hsin-Peng Shiahhou • Ping-Cheng Liu The Enthusiasm and Exhaustion of Socio-Economic Organization Workers: Based on the Perspective of Job Characteristics 社會經濟組織工作者的熱情與耗損:工作特徵立基視角

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