臺大管理論叢 NTU Management Review VOL.30 NO.3

VOL. 30 NO. 3 December 2020 Contents 目錄 1 ► A Preliminary Investigation into the Influence of New Southbound Policy on Enterprises’ Internationalization Process from the Awareness-Motivation- Capability (AMC) Perspective and the Network Relationship View: Case Studies of Food Service Industry Yan Xu ‧ Yao-Ping Peng ‧ Tzy-Wen Tang ‧ Tien-Chiang Teng ‧ Ching-Chang Lee 45 ► Time Paths of Weather-Induced Mood Effects on Stock Returns Anya Khanthavit 77 ► Effects of Users on Technology Adaptation: Multi-Case Studies from Morphogenetic Approach Shin-Horng Chen 111 ► Effects of the Types and Contents of Video Advertisements in Mobile Games Hsuan-Yi Chou ‧ Tsai-Chen Yang 145 ► The Relationships among Characteristics of Interlocking Directorate Network, Technological Diversity and Innovation Performance: Evidence from Taiwan’s Electronics Industry Cheng-Jen Huang ‧ Chao-Yuan Chang 183 ► The Enthusiasm and Exhaustion of Socio-Economic Organization Workers: Based on the Perspective of Job Characteristics Chin-Lun Tsai ‧ Hsin-Peng Shiahhou ‧ Ping-Cheng Liu 215 ► Call for Papers & Guidelines

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