Page 119 - 32.3

NTU Management Review Vol. 32 No. 3 Dec. 2022

Grand View Research. 2020. Food & grocery retail market size, share & trends analysis
report by product (packaged food, unpackaged food), by distribution channel,
by region, and segment forecasts, 2020-2027.
Gulati, R. 1995. Does familiarity breed trust? The implications of repeated ties for
contractual choice in alliances. Academy of Management Journal, 38 (1): 85-

112.
Guo, C., and Wang, Y. 2015. How manufacturer market orientation influences B2B
customer satisfaction and retention: Empirical investigation of the three market
orientation components. Journal of Business & Industrial Marketing, 30 (2):
182-193.

Han, S. L., and Lee, J. W. 2021. Does corporate social responsibility matter even in the
B2B market?: Effect of B2B CSR on customer trust. Industrial Marketing
Management, 93: 115-123.
Hillman, A. J., and Keim, G. D. 2001. Shareholder value, stakeholder management, and
social issues: What’s the bottom line?. Strategic Management Journal, 22 (2):
125-139.

Homburg, C., and Rudolph, B. 2001. Customer satisfaction in industrial markets:
Dimensional and multiple role issues. Journal of Business Research, 52 (1): 15-
33.
Homburg, C., Stierl, M., and Bornemann, T. 2013. Corporate social responsibility in
business-to-business markets: How organizational customers account for

supplier corporate social responsibility engagement. Journal of Marketing, 77
(6): 54-72.
Hörnell, E., Vahlne, J. E., and Wiedersheim-Paul, F. 1973. Export och Utlandsetableringar.
Stockholm, Sweden: Almqvist & Wiksell.
Hunt, I., and Jones, R. 1998. Winning new product business in the contract electronics
industry. International Journal of Operations & Production Management, 18 (2):

130-142.
Hur, W. M., Kim, H., and Woo, J. 2014. How CSR leads to corporate brand equity:
Mediating mechanisms of corporate brand credibility and reputation. Journal of
Business Ethics, 125 (1): 75-86.
Jarillo, J. C. 1988. On strategic networks. Strategic Management Journal, 9 (1): 31-41.

Jean, R. J. B., Wang, Z., Zhao, X., and Sinkovics, R. R. 2016. Drivers and customer

109