Page 114 - 32.3

Exploring the Relationship between Suppliers’ CSR and Customer Satisfaction in B2B Context: The
Moderating Effect of Vertical Inter-Organizational Commitment and the Moderated Mediation Effect of
Competitor Identification

Finally, we expand our understanding of the moderated mediation effect of competitor
identification. Competitor identification can detect the strategic actions of competitors,
develop innovative business strategies, and build competitive advantage (Yu et al., 2016).
We found that suppliers with strong competitor identification ability can better understand

the of competitors, especially in CSR development. Through absorb and learn the CSR
information and knowledge of competitors, firms can take appropriate CSR actions to meet
customer needs. Hence, firms can maintain long-term cooperation with customers and

improve firm performance. Thus, this study extends the existing literature on competitor
identification and firm performance (Yu et al., 2016) in supply chain management.

104