Page 131 - 臺大管理論叢第32卷第1期

NTU Management Review Vol. 32 No. 1 Apr. 2022

Behavior, 75: 985-996.
Tan, Y. S. 2019. Is Douyu weak?. Commercial Times. https://ctee.com.tw/bookstore/world-
news/130701.html. Accessed Jan, 21, 2022.
Tang, M., and Zhu, J. 2019. Research of O2O website based consumer purchase decision-

making model. Journal of Industrial and Production Engineering, 36 (6): 371-
384.
Teixeira, T., Wedel, M., and Pieters, R. 2012. Emotion-induced engagement in internet
video advertisements. Journal of Marketing Research, 49 (2): 144-159.

Turney, P. D., and Littman, M. L. 2003. Measuring praise and criticism: Inference of
semantic orientation from association. ACM Transactions on Information
Systems, 21 (4): 315-346.
Ullah, R., Amblee, N., Kim, W., and Lee, H. 2016. From valence to emotions: Exploring
the distribution of emotions in online product reviews. Decision Support
Systems, 81: 41-53.

Van den Bulte, C., and Joshi, Y. V. 2007. New product diffusion with influentials and
imitators. Marketing Science, 26 (3): 400-421.
Vraga, E. K., Edgerly, S., Bode, L., Carr, D. J., Bard, M., Johnson, C. N., Kim, Y. M.,
and Shah, D. V. 2012. The correspondent, the comic, and the combatant:
The consequences of host style in political talk shows. Journalism & Mass
Communication Quarterly, 89 (1): 5-22.

Wan, J., Lu, Y., Wang, B., and Zhao, L. 2017. How attachment influences users’
willingness to donate to content creators in social media: A socio-technical
systems perspective. Information & Management, 54 (7): 837-850.
Wang, Y., and Yu, C. 2017. Social interaction-based consumer decision-making model
in social commerce: The role of word of mouth and observational learning.
International Journal of Information Management, 37 (3): 179-189.

Wohn, D. Y., and Freeman, G. 2020. Live streaming, playing, and money spending
behaviors in Esports. Games and Culture, 15 (1): 73-88.
Xu, K. 2017. What is “internet celebrity economy” in China. Target China. https://
targetchina.com.au/article/internet-celebrity/. Accessed Dec. 15, 2018.

Yin, D., Bond, S. D., and Zhang, H. 2014. Anxious or angry? Effects of discrete emotions
on the perceived helpfulness of online reviews. MIS Quarterly, 38 (2): 539-560.
You, Y., Vadakkepatt, G. G., and Joshi, A. M. 2015. A meta-analysis of electronic word-of-

123