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Internet Celebrity Economy: Exploring the Value of Viewers’ Comment Features and Live Streamers’
Marketing Strategies in Forecasting Revenue
Appendix: Virtual Gift Design on Douyu Live-Streaming Platforms
Gift Value Gift Name
Free Fish Ball
Cheap (<¥10) Weak chicken, Fish Ball, Like, Ha Ha, Light Stick, Small Flying Saucer,
Tanabata Gift-Firework Rain, Tanabata Gift-Smoke Bouquet, etc.
Medium (¥11~¥100) Bank Card
Expensive (¥101~¥500) Airplane, Golden Carriage, Tanabata Gifts-Fireworks Praise, etc.
Extravagant (>¥501) Super Rocket, Castle, Rocket, Aircraft Carrier, etc.
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