131 /274
131
臺大管理論叢
2017/12
第
27
卷第
4
期
131-168
DOI:10.6226/NTUMR.2017.MAY.A103-012
家族企業之興業行為：探究忠僕型經理人、開創
性導向以及新產品開發之關係
Entrepreneurial Behavior in Family Business: The Investigation
on the Relationship among Steward-Like Managers, Explorative
Orientation and New Product Development
摘 要
過去幾年，學界已累積了不少家族企業興業行為的相關研究，但對於促成興業行為的
因素卻仍未有定論。部分學者認為家族企業提供之環境是形塑興業行為的良好場域，
但亦有不少學者指出家族企業背負的保守精神正是阻礙改變的主因。本文以忠僕理論
為依據，意在解析管理者的忠僕傾向，包括決策廣度、參與治理以及長期導向正是誘
發企業開創性導向並提升新產品開發績效的驅動因素。透過
186
家的台灣家族企業，
本文的實證結果顯示，管理者之忠僕傾向的確會促進企業整體的開創性導向，並進一
步影響新產品開發之狀況，此外，家族社會資本亦會調和忠僕傾向以及開創性導向之
關係。本研究之貢獻在於喚醒各界關注管理者的忠僕特質在公司整體興業傾向以及創
新表現中所扮演之角色及其重要性。
【關鍵字】
忠僕、家族企業、新產品開發、家族社會資本
Abstract
Although the literature on entrepreneurial behavior of family firms continues to accumulate,
the causes behind such behavior remain inconclusive. While some scholars view family
businesses as breeding grounds of innovation and entrepreneurship, others consider family
businesses to be conservative and resistant to change. Drawing on the stewardship
perspective, this study aims to argue how managers’ stewardship orientation, in terms of
decision comprehensiveness, participative governance and long-term orientation, shapes firm
innovativeness through altering the company-wide explorative orientation. In a sample of
186 Taiwanese family firms, the empirical results show that stewardship orientation drives
managers to initiate explorative activities which, in turn, enhance the performance of new
product development (NPD). Furthermore, the NPD performance effect of stewardship
orientation is strengthened in conjunction with family social capital. Our study contributes to
entrepreneurship literature by highlighting the importance of managers’ stewardship
orientation to the entrepreneurial orientation and the innovation outcome in the context of
family business.
【
Keywords
】
stewardship, family business, new product development, family social capital
李佳蓉
/
國立中山大學人力資源管理研究所助理教授
Chia-Jung Lee
, Assistant Professor, Institute of Human Resource Management, National Sun Yat-Sen
University
李振宇
/
南臺科技大學工業管理與資訊系副教授
Cheng-Yu Lee
, Associate professor, Department of Industrial Management and Information, Southern
Taiwan University of Science and Technology
吳學良
/
國立臺灣大學國際企業學系教授
Hsueh-Liang Wu
, Professor, Department of International Business, National Taiwan University
Received, 2014/1, Final revision received 2015/5