Table of Contents Table of Contents
Previous Page  40 / 372 Next Page
Information
Show Menu
Previous Page 40 / 372 Next Page
Page Background

發言或緘默:心理安全與自我效能在社會資本影響社群網站使用者知識分享行為上所扮演的中介角色

40

According to Boyd and Ellison (2007), SNSs are web-based services that allow

individuals to (1) construct a public or semi-public profile within a bounded system, (2)

create a list of other users with whom they share a connection, and (3) view and traverse

their list of connections and those made by others within the system. Most studies suggest

that SNSs are services that allow users to communicate with and maintain the existing social

networks they made offline. On most SNSs, individuals do not necessarily search for new

friends but communicate with those whom they already know. Ellison, Steinfield, and Lampe

(2007) suggest that people use Facebook to maintain existing relationships or solidify offline

connections rather than to meet new people.

People often use SNSs to view others’ posts or post their own personal life experiences,

questions, and opinions. Forms of communication on SNSs include texts, photos, audios,

videos, and links. Pagani, Hofacker, and Goldsmith (2011) suggest that viewing (passive

network use) and posting (active network use) are the fundamental elements on SNSs.

Therefore, successful management of SNSs calls for promoting an endless cycle of content

creation and content consumption (Pagani et al., 2011).

SNSs can provide benefits to users (Boyd and Ellison, 2007; Greenhow and Robelia,

2009; Valenzuela, Park, and Kee, 2009), which can be classified into three types. First,

according to Valkenburg, Peter, and Schouten (2006), SNSs can help individuals construct

personal identities and can affect their self-esteem positively or negatively. Second, Ellison

et al. (2007) argue that SNSs can help develop, maintain, or enhance existing relationships.

Third, SNSs can satisfy users’ needs for entertainment, recreation, and education (Kim, Kim,

and Nam, 2010).

2.2 Psychological Safety Theory and SNSs

Psychological safety plays an important role in organizations. Kahn (1990) defines

psychological safety as a feeling that enables one to reveal one without fear of negative

consequences to one’s self-image, status, and career. In Kahn’s study, he found that

psychological safety was one of the three psychological conditions that affected individual

behavior and engagement in organizations. Edmondson (1999) suggests that psychological

safety in teams is a shared belief that the team is safe for interpersonal risk taking.

Edmondson (2004) proposes that psychological safety can promote help seeking and

feedback seeking, encourage people to raise errors and concerns, stimulate innovative

behavior among employees , and increase l earning behavior. Si emsen , Roth ,

Balasubramanian, and Anand (2009) define psychological safety as employees’ belief that