Page 85 - 35-2
P. 85
NTU Management Review Vol. 35 No. 2 Oct. 2025
References
姚惠忠與楊奕源，2014，危機溝通之期望缺口模型，組織與管理，7 卷 2 期：127-
163。https://doi.org/10.3966/199687602014080702004 (Yao, Hui-Chung, and
Yang, Yih-Yuan. 2014. The expectation gap model of crisis communication.
Organization and Management, 7 (2): 127-163. https://doi.org/10.3966/199687
602014080702004)
翁秀琪、李嘉維與施伯燁，2011，合作式意義建構：從一個個案分析發現理論，新
聞學研究，106 期：1-48。https://doi.org/10.30386/MCR.201101_(106).0001
(Weng, Shieu-Chi, Li, Chia-Wei, and Shih, Po-Yeh. 2011. Collaborative sense-
making: A case study. Mass Communication Research, 106: 1-48. https://doi.
org/10.30386/MCR.201101_(106).0001)
傅篤顯，2010，突發事件處理—化危機為轉機，危機管理學刊，7 卷 2 期：25-36。
https://doi.org/10.6459/JCM.201009_7(2).0003 (Fu, Du-Xian. 2010. Abrupt event
management: Turning crisis into opportunities. Journal of Crisis Management, 7 (2):
25-36. https://doi.org/10.6459/JCM.201009_7(2).0003)
楊丹桂，2017， 如何將使用者生成內容轉為廠商的製作者生成內容—從社群網路分析
中發展衡量指標，淡江大學國際企業研究所未出版之碩士論文，新北，臺灣。
(Yang, Dan-Gui. 2017. The study of how to take user generated content as firm’s
producer generated content—Developing the diagnostic metrics through social
network analysis. Unpublished master’s thesis of Department of International
Business, Tamkang University. New Taipei City, Taiwan.)
鄭宇君，2021，社交媒體假訊息的操作模式初探：以兩個臺灣政治傳播個案為例，
中華傳播學刊，39 期：3-41。https://doi.org/10.3966/172635812021060039
001 (Cheng, Yu-Chung. 2021. Exploring the operation modes of disinformation
on social media: Two political disinformation cases in Taiwan. Chinese Journal
of Communication Research, 39: 3-41. https://doi.org/10.3966/17263581202106
0039001)
賴淑妙、劉志諒與巫仲岳，2025，企業社會責任負面事件對執行長異動及薪酬之
影響，會計評論，80 期：105-151。https://doi.org/10.6552/JOAR.202501_
(80).0003 (Lai, Shu-Miao, Liu, Chih-Liang, and Wu, Chung-Yueh. 2025. The
effect of negative corporate social responsibility events on CEO turnovers and
CEO compensations. Journal of Accounting Review, 80: 105-151. https://doi.
org/10.6552/JOAR.202501_(80).0003)
77
