臺大管理論叢 NTU Management Review VOL.26 NO.3

Previous Page

Next Page

Page Background

製藥廠顧客利潤之決定因素：個案分析

116

BF02894350

Yin, R. K. 1994.

Case Study Research: Design and Methods (2nd ed.)

. Thousand Oaks,

CA: Sage Publications.