Page 2 - 36-1

P. 2

NTU Management Review ၽɽ၍ଣሞᓉ NTU Management Review

Volume 36 Number 1 April 2026 Volume 36 Number 1 April 2026

Publisher Chia-Lin Chen, National Taiwan University Deputy Editor-in-Chief San-Lin Chung, National Taiwan University ೯Бɛ ௓࢕᜝ ਷ͭၽᝄɽኪ ਓᐼᇜ፨ ੵಌ؍ ਷ͭၽᝄɽኪ
Editor-in-Chief Hsiou-Wei Lin, National Taiwan University Deputy Editor-in-Chief Chih-Ping Wei, National Taiwan University ᐼᇜ፨ ؍ࡌ╁ ਷ͭၽᝄɽኪ ਓᐼᇜ፨ ᕧқ̻ ਷ͭၽᝄɽኪ
Deputy Editor-in-Chief Tay-Chang Wang, Chang Gung University ਓᐼᇜ፨ ˮइ׹ ڗֲɽኪ
Area Editors (in alphabetical order) ჯਹ˴ᇜԱ֑ˤഅྌરҏ
Ching-Ter Chang, National Changhua University of Education Ruey-Jer Jean, National Taiwan University (Marketing & International ˮࠃ౽ ਷ͭၽᝄɽኪৌਕږፄ ગਕё ਷ͭ݁طɽኪึࠇ
(Operations Management) Business)
Chung-Jen Chen, National Taiwan University (Strategy & Technology Chia-Wei Kuo, National Taiwan University (Production & Operations ҽԳޛ ਷ͭ݁طɽኪึࠇ ஹۇ౽ ਷ͭၽᝄɽኪഄଫÿ਷Ά
Management) Management) Яࢡຄ ਷ͭၽᝄɽኪᔼਕ၍ଣ ெԳ⒜ ਷ͭၽᝄɽኪ͛ପၾЪ၍
Yeh-Ning Chen, National Taiwan University (Finance) Chia-Ling Lee, National Chengchi University (Accounting) ю݁㠛 ਷ͭၽᝄɽኪഄଫÿ਷Ά ௓׀ʠ ਷ͭၽᝄɽኪഄଫÿ߅၍
Wu-Chun Chi, National Chengchi University (Accounting) Yung-Chih Lien, National Taiwan University (Strategy & International մܗё ਷ͭ݁طɽኪ༟၍ ௓ุྐྵ ਷ͭၽᝄɽኪৌਕږፄ
Yao-Min Chiang, National Taiwan University (Finance) Business) ؍Ѷᑋ ਷ͭජ׼ʹஷɽኪЪ၍ රː߹ ਷ͭජ׼ʹஷɽኪᔼਕ၍ଣ
Chao-Min Chiu, National Sun Yat-sen University (Information Bertrand M.T. Lin, National Yang Ming Chiao Tung University ؍ڲ؁ ਷ͭၽᝄɽኪБቖÿ਷Ά රحɛ ਷ͭʕ̯ɽኪৌਕږፄ
(Operations Management)
Management)
Yen-Chun Chou, National Chengchi University (Information J. Chris Lin, National Taiwan University (Marketing & International Business) ؍጑ڡ ਷ͭ݁طɽኪБቖ රܩᆤ ਷ͭၽᝄɽኪБቖÿ਷Ά
Management) Ying-Ching Lin, National Chengchi University (Marketing) ړΊ͏ ਷ͭʕʆɽኪ༟၍ ර࢕ᄁ ਷ͭ݁طɽኪଡ଼ᔌÿɛ၍
Yu-Chin Hsu, Institute of Economics, Academia Sinica (Economics) Nien-Chi Liu, National Taiwan University (Organization & Human ߡߕ౽ ਷ͭ૶ശɽኪഄଫÿ߅၍ ᄎׂ೘ ਷ͭၽᝄɽኪଡ଼ᔌÿɛ၍
Mei-Chih Hu, National Tsing Hua University (Strategy & Technology Resources) ۴గ͏ ਷ͭၽᝄɽኪৌਕږፄ ᇹ๿๯ ਷ͭ݁طɽኪЪ၍ÿ༟၍
Management) Hsien-Tung Tsai, National Taipei University (Marketing) ஢ԃආ ʕ̯޼Ӻ৫຾᏶޼Ӻה຾᏶ ᇹᜑഁ ਷ͭၽ̏ɽኪБቖ
Heng-Chiang Huang, National Taiwan University (Marketing & Rua-Huan Tsaih, National Chengchi University (Operations & ੵᎀत ਷ͭ࿎ʷࢪᇍɽኪЪ၍ ᔊြࡪ ਷ͭၽᝄɽኪБቖÿ਷Ά
International Business) Information Management)
Hong-Ren Huang, National Central University (Finance) Yanzhi Wang, National Taiwan University (Finance)
Jia-Chi Huang, National Chengchi University (Organization & Human Cheng-Wei Wu, National Taiwan University (Strategy & International ፔ༔։ࡰԱ֑ˤഅྌરҏ
Resources) Business) Carl R. Chen, University of Dayton, USA Jay Ritter, University of Florida, USA
Nicole Huang, National Yang Ming Chiao Tung University (Hospital Jiun-Yu Yu, National Taiwan University (Hospital Management and
Management and Healthcare Administration) Healthcare Administration) Kevin C. W. Chen, Hong Kong University of Science and Technology, HK Michael J. Shaw, University of Illinois, USA
Ming-Jer Chen, University of Virginia, USA Shyam Sunder, Yale University, USA
Advisory Board (in alphabetical order) Aichia Chuang, University of North Carolina at Greensboro Riki Takeuchi, University of Texas at Dallas, USA
Carl R. Chen, University of Dayton, USA Aparna Joshi, University of Michigan, USA Martin Dresner, University of Maryland, USA Wen-Pin Tsai, Pennsylvania State University, USA
Kevin C. W. Chen, Hong Kong University of Science and Technology, HK P. K. Kannan, University of Maryland, USA Larry Jiing-Lih Farh, Hong Kong University of Science and Technology, HK Michel Wedel, University of Maryland, USA
Ming-Jer Chen, University of Virginia, USA Amna Kirmani, University of Maryland, USA Raymond A. Friedman, Vanderbilt University, USA Jing Zhou, Rice University, USA
Sheng-Syan Chen, National Taiwan University Cheng-Few Lee, Rutgers University, USA
Shu-Cheng Steve Chi, National Taiwan University Shoou-Yih Daniel Lee, Virginia Commonwealth University Pervez N. Ghauri, University of Birmingham, UK ˮπ਷ ਷ͭʕ̯ɽኪ
Aichia Chuang, University of North Carolina at Greensboro Rajan Nataraajan, Auburn University, USA Vidhan K. Goyal, Hong Kong University of Science and Technology, HK юτ֋ ਷ͭ݁طɽኪ
Martin Dresner, University of Maryland, USA Sharon K. Parker, Curtin University, AUS Allaudeen Hameed, National University of Singapore, SGP ҽς່ ၪΛ̵ԭᑌԞɽኪ
Rong-Ruey Duh, Tunghai University Jay Ritter, University of Florida, USA Aparna Joshi, University of Michigan, USA
Larry Jiing-Lih Farh, Hong Kong University of Science and Technology, HK Michael J. Shaw, University of Illinois, USA Ӂ࿲๿ ؇ऎɽኪ
Raymond A. Friedman, Vanderbilt University, USA Shyam Sunder, Yale University, USA P. K. Kannan, University of Maryland, USA ݳ˰௝ ਷ͭ૶ശɽኪ
Pervez N. Ghauri, University of Birmingham, UK Riki Takeuchi, University of Texas at Dallas, USA Amna Kirmani, University of Maryland, USA ݳ߱ᇲ ਷ͭၽᝄɽኪ
Vidhan K. Goyal, Hong Kong University of Science and Technology, HK Wen-Pin Tsai, Pennsylvania State University, USA Cheng-Few Lee, Rutgers University, USA ગዓ༐ ਷ͭၽᝄɽኪ
Allaudeen Hameed, National University of Singapore, SGP Tswen-Gwo Wang, National Central University
Paul S. C. Hsu, Yuan Ze University Michel Wedel, University of Maryland, USA Rajan Nataraajan, Auburn University, USA ஢ɻࠏ ʩ౽ɽኪ
Mao-Wei Hung, National Taiwan University Anne Wu, National Chengchi University Sharon K. Parker, Curtin University, AUS ௓໋ሬ ਷ͭၽᝄɽኪ
Shih-Chang Hung, National Tsing Hua University Jing Zhou, Rice University, USA
ᇜ፨։ࡰԱ֑ˤഅྌરҏ
Editorial Board (in alphabetical order)
˳҃׹ ਷ͭ૶ശɽኪ ړқ໋ ਷ͭ݁طɽኪ
Jeng-Fang Chen, Macquarie University, AUS Hao-Chieh Lin, National Sun Yat-sen University Ϫڲᆇ ਷ͭၽᝄɽኪ ୿౽ᔠ ਷ͭʕጳɽኪ
Shyh-Jer Chen, National Sun Yat-sen University Wen-Ting Lin, National Cheng Kung University ϡ੹ᙚ ਷ͭྗ່ɽኪ ஢མ٢ ਷ͭၽᝄɽኪ
Jyh-Shen Chiou, National Chengchi University Chi-Chun Liu, National Taiwan University юਿா ਷ͭʕʆɽኪ ௓˰ࡪ ਷ͭʕʆɽኪ
Hung-Chang Chiu, National Tsing Hua University Carl Shen, Macquarie University, AUS юྪʆ ਷ͭၽᝄࢪᇍɽኪ ௓݁ٹ ௥Ͻ๿ɽኪ
Kuan-Nan Chou, National Chengchi University Jiuh-Biing Sheu, National Taiwan University юኪԄ ਷ͭၽᝄɽኪ ໢ᎀᏏ ਷ͭʕ̯ɽኪ
Tsai-Hsin Chu, National Chiayi University Dan-Chi Tan, National Chengchi University
Chih-Hsun Chuang, National Chung Hsing University Wei-Chi Tsai, National Chengchi University ӏڦဏ ௥Ͻ๿ɽኪ ᄎ઼໊ ਷ͭၽᝄɽኪ
Hui-Min Chung, National Yang Ming Chiao Tung University Chi-Cheng Wu, National Sun Yat-sen University մڿӲ ਷ͭ݁طɽኪ ᇹၪփ ਷ͭ݁طɽኪ
Lu Hsiao, National Chung Hsing University Hsueh-Liang Wu, National Taiwan University ؍ْҒ ਷ͭϓ̌ɽኪ ᒤ౉͏ ਷ͭජ׼ʹஷɽኪ
James J. Jiang, National Taiwan University Sou-Shan Wu, National Taiwan Normal University ؍௹˖ ਷ͭၽᝄɽኪ ጽᖉ ਷ͭʕጳɽኪ
Bou-Wen Lin, National Taiwan University Jin-Huei Yeh, National Central University ؍◕↟ ਷ͭ܈؇߅Ҧɽኪ ᗈʗ೘ ਷ͭ݁طɽኪ
Cheng-Chen Lin, National Pingtung University of Science and Technology ؍Ⴔ௫ ਷ͭʕʆɽኪ
Distributed by College of Management, National Taiwan University Date of Foundation: May 1990 Next Issue: October 2026 ೯БఊЗj਷ͭၽᝄɽኪ၍ଣኪ৫ ௴̊˚ಂj1990 ϋ 5 ˜ ɨϣ̈̊˚ಂj2026 ϋ 10 ˜
TEL: 886-2-33661026, 886-2-33665404 Copyright © 2026 by the College of Management, National Taiwan ཥ༑j886-2-33661026, 886-2-33665404 Copyright © 2026 by the College of Management, National Taiwan
E-mail: ntupmcenter@ntu.edu.tw https://review.management.ntu.edu.tw University. All rights reserved. E-mailjntupmcenter@ntu.edu.tw University. All rights reserved.
3F, Bldg. 1, College of Management, National Taiwan University Printed by Bo Chuang Graphic Art Co., Ltd. https://review.management.ntu.edu.tw ΙՏఊЗj௹௴Ιᖵ˖ʷԫุϞࠢʮ̡
No. 1, Sec. 4, Roosevelt Road, Taipei, 106319 Taiwan ήѧj106319 ̨̹̏ᖯ౶၅༩̬ݬɓ໮၍ଣኪ৫ɓ໮᎜ 3F

1 2 3 4 5 6 7