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NTU Management Review
Vol. 34 No. 3 Dec. 2024, 229-286
https://doi.org/10.6226/NTUMR.202412_34(3).0006

How ESL Devices Transform into Connected Label Solutions: A
Perspective of Actor Interaction and Information Rebundling

從電子標籤轉型為連結式標籤服務方案：以行動者互動與
資訊再組合的觀點探討

Jyun-Cheng Wang, Institute of Service Science, National Tsing Hua University
王俊程 / 國立清華大學服務科學研究所
Yi-Ching Hung, Institute of Service Science, National Tsing Hua University
洪意晴 / 國立清華大學服務科學研究所
Halim Budi Santoso, Information System Department, Universitas Kristen Duta Wacana
Received 2022/11, Final revision received 2024/10
Abstract
Digital transformation has been recognized as the driving force in enhancing business
operations and increasing revenue. Relevant studies have mostly focused on the
implementation of specific technology and on the effects of that technology on individuals,
organizations, and ecosystems. Prior studies fall short of examining the process of how
a shift in a business model or a brand-new model can originate with the introduction of
a simple device. The current study tries to elaborate on this process from the perspective
of actor interactions and information density. Using secondary data from online sources
regarding electronic shelf label (ESL)-enabled retail digital transformation, this study
highlights actors interacting with other actors to provide some technological advancement.
This case study focuses on actor-network interactions in ESL-enabled retail digital
transformation. These interactions also trigger changes in information density and impact
business operations. We propose three stages of digital transformation: digitization,
unbundling and rebundling information, and information outsourcing for a business
model shift. A well-designed system can turn a simple labeling device into a connected
label solution through collaboration with other actors in the retail ecosystem. Our study
provides contributions to understanding digital transformation from information density
perspectives and how ecosystem actors co-create technology to leverage its functionalities.
【Keywords】digital transformation, electronic shelf label, information density, actor
interaction, business model shift

專題主編：朱彩馨教授、郭佳瑋教授、魏志平教授、羅明琇教授（以上依姓氏筆畫排序）

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