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create fruitful and in-depth discussions.
As always, our appreciation goes out to the Research Institute for the Humanities and
Social Sciences, National Science and Technology Council, Executive Yuan（行政院國家
科學及技術委員會人文社會科學研究中心）for sponsoring our editorial personnel, who
have been providing invaluable assistance to both the conferences and the publication, and
subsidizing of open access and digital spread.
Last but not the least, we would like to thank T. N. Soong Foundation for its
continuous strong support. To encourage research efforts in accounting, auditing, finance,
taxation, ESG, and accounting information management in Taiwan, the Foundation has
been sponsoring the Best Master’s Thesis Award since 1996. NTU Management Review
has been publishing quite a few awarded research papers ever since. We are also looking
forward to continuously receiving groundbreaking papers from multiple academic fields.

Introduction of this Edition
The following is a brief introduction to each article published in this edition. The first
article “Optimal Allocation of Capacitated Facilities Considering Time-dependent User
Preference for User Number Maximization” in the field of operations and information
management by Kung, Chuang, and Kuo examines a capacitated facility location problem
with time-dependent preferences. Considering a decision maker who builds facilities of
various scale levels to maximize the number of customers served, they propose a mixed
integer programming formulation and develop a heuristic algorithm. The effectiveness of
the proposed algorithm is displayed through their numerical studies.
The second article “Conceptual Framework and Applications of Intelligent
Interactive Orientation: Evidence from the Electronics Industry in Taiwan” in the field of
production and operations management by Chang, Lin, Zhong, and Tsai aims to develop
the concept of intelligent interaction orientation (IIO) and explore the impact of intelligent
agent technologies (IATs) adoption on the marketing effectiveness particularly in the
context of Taiwan’s electronics industry. They perform in-depth interviews and integrate
the perspectives of interactive orientation, IATs, and customer perceived values. The
study identifies and proposes that companies in unique industry situations should be more
proactive, comprehensive, and flexible in adjusting supplier-customer communications to
keep abreast of rapid changes in information technology in response to market uncertainty
and increase organizational efficiency. Overall, this study provides a framework for
improving the efficiency and effectiveness of innovation in Taiwan’s electronics industry.