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Editor’s Note

On April 3-4 2023, NTU Management Review and Macquarie University Business
School (MQBS) cohosted the conference titled “2023 ESG and Management Innovation”
in Sydney, Australia. The committee received submissions from Taiwan, China, Australia,
Malaysia, France, the United States, India, and Vietnam. Besides 13 academic sessions
and two keynote speeches, the two-day conference also included the Doctoral Students’
Research Incubator Symposium.
On October 20 2023, NTU Management Review will host the “2023 Management
Field Paper Review and Journal Editing Workshop” to strengthen the interchange amongst
management researchers, and to assist young scholars in recognizing well-written papers
and in writing clear and constructive review comments. We expect these multi-disciplinary
exchanges to pass on reviewing experience of the senior scholars and the vision of this
journal, and to cultivate the scholars’ skills to serve as competent reviewers and editors,
creating the value and positive feedback for NTU Management Review.
As always, our appreciation goes out to the Research Institute for the Humanities and
Social Sciences, National Science and Technology Council, Executive Yuan（行政院國家
科學及技術委員會人文社會科學研究中心）for sponsoring our editorial personnel, who
have been providing invaluable assistance to both the conferences and the publication, and
subsidizing of open access and digital spread.
Last but not the least, we would like to thank T. N. Soong Foundation for its
continuous strong support. To encourage research efforts in accounting, auditing, finance,
taxation, ESG, and accounting information management in Taiwan, the Foundation has
been sponsoring the Best Master’s Thesis Award since 1996. NTU Management Review
has been publishing quite a few awarded research papers ever since. We are also looking
forward to continuously receiving groundbreaking papers from multiple academic fields.

Introduction of this Edition
The following is a brief introduction to each article published in this edition.
The first article “Optimal Advertorial Allocation and Contract Design of a
Multichannel Networks Company on Video Sharing Platforms” in the field of operations
and information management by Chien and Kung explores how an MCN (Multichannel