Page 115 - 臺大管理論叢第32卷第1期

NTU Management Review Vol. 32 No. 1 Apr. 2022

.203 (.320) (.503) .204 (1.162) -.187 (.937) -.891 (.525) -.752 (.968) -.527 -.800 (.948) (.978) (.485) .951 (.667) .085
10 1.151 -1.669 (1.068) (1.152) -1.514 1.610 -1.941 (1.910) (1.891)

.562 (.888) .401 (1.104) .444 -.775 (.930) -.387 .068 .061 -.276 (.995) .847 -.653 .025
9 (1.075) (1.647) (1.037) 1.104 (1.091) (1.173) (1.127) 1.785 (1.112) (1.282) 1.391 (1.677) (1.711)

.247 (.306) .107 (.416) .378 (.572) -.260 (.703) (.955) -.128 (.815) .440 (.690) -.295 (.934) -.735 (.897) (.915) .201 (.545) .450 (.651) .153 (.943) -.146
8 -1.193 1.565 (1.355)
Table 4 Hierarchical Bayesian Estimates (Posterior Standard Deviation)

.574 (.257) -.197 .113 (.908) -.714
7 2.092 (1.046) 3.178 (1.251) (1.113) -3.590 (2.308) 1.104 (1.491) 2.765 (1.116) (1.837) -1.275 (1.667) 1.795 (1.088) 2.874 (1.218) 2.583 (1.332) -2.272 (1.890)

.135 (.306) -.182 (.501) .081 -.610 (.711) -.123 (.496) (.834) .767 -.574 (.939) .641 (.477) (.935) .683
6 (1.221) (1.045) 2.177 3.066 (2.050) 6.668 (1.259) -1.271 4.951 (1.602) (1.764)

.165 (.596) (.851) (.997) (.924) -.007 (.890) -.769 (.769) (.695) (.976) (.599) (.693)
5 5.400 4.575 2.426 (1.185) -3.548 (1.394) 1.144 -2.272 (1.333) -3.215 (1.318) -2.605 5.699 -2.321 -4.103

.219 (.571) .304 (.719) .188 (.660) .315 (.608) -.603 (.648) -.014 (.599) .433 (.596) .228 (.597) -.006 (.698) .083 (.849) (.517) -.863 (.826) -.454 (.836) .855 (.377)
4 1.074

-.062 (.354) .250 (.595) .164 (.729) -.213 (.772) (1.099) -.025 (.670) .548 (.708) -.148 (.769) -.759 (.814) (1.174) .324 (.582) .380 (1.152) -.061 (.996) -.022 (.886)
3 -1.664 1.322

.487 (.421) .348 (.500) .426 (.550) -.133 (.523) -.810 (.810) -.157 (.611) .528 (.587) -.240 (.663) -.541 (.607) (.606) .638 (.753) -.365 (.665) .445 (.576) .228
2 1.347 (1.278)

.751 (.296) (.415) .765 (.572) .658 (.306) -.553 (.730) -.007 (.568) .229 (.587) .183 (.659) .268 (.605) -.185 (1.160) .950 (.731) .995 (.904) .680
1 1.007 (1.035) -1.017 (1.396)

Total Comment Volumes Positive Comment Negative Comment Exiting Comment Amused Comment Praising Comment Complaining Comment Disappointed Comment Ridiculing Comment Chatting with the Viewers Responding to the Viewers' Question Sharing Food Features Showing the Cooking Process Tasting Experience Sharing

Parameter Comment Metrics Discrete Emotion Comments Streamers' Behavior

107