Page 58 - 35-2
P. 58
The Bias Assimilation Effect and Attitude Polarization in AIoT Smart Healthcare Word-of-Mouth
Communication
Author Biography
*Ya-Ching Lee
Ya-Ching Lee is a Professor of Marketing in the Institute of Marketing
Communication at National Sun Yat-sen University. She received her Ph.D. from Indiana
University at Bloomington. Her research interests lie in digital marketing, e-commerce,
media management, sustainable communication, and technology adoption. She has
published in scholarly journals such as Business Strategy and the Environment, Computers
in Human Behavior, Corporate Social Responsibility and Environmental Management,
Electronic Commerce Research and Applications, and Telematics and Informatics.
Chia-Hsin Liu
Chia-Hsin Liu is a Master Student in the Institute of Marketing Communication at
National Sun Yat-sen University. Her research interests lie in technology adoption.
*E-mail: yaclee@cm.nsysu.edu.tw
50
