Page 1 - 臺大管理論叢第32卷第2期
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Volume 32 Number 2 August 2022 DOI:10.6226/NTUMR






 Shu-Ling Chen • Hsin-Hua Hsiung • Chiu-Pin Chen
 Heavy Work Investment and Job Burnout: The Moderating Role of Health Promotion
 and Psychological Capital
 重度工作投資與工作倦怠:健康促進與心理資本扮演之調節角色



 Jing-Ming Shiu
 The Smartphone Manufacturers’ New Product Development Performance in
 the Generation Transition of Android Ecosystem: Exploiting Old Technologies to
 Enhance the Effects of Exploring New Technologies
 安卓生態系的世代轉移中智慧型手機廠商的新產品開發表現:深化舊技術更能有效探索新技術


 Chun-Tuan Chang • Yi-Chia Chen • Chia-Han Chang
 Being Alone Deserves More Sympathy? Influences of Victim Number, Cause
 Acuteness and Individual Differences in Self-Construal on Charitable Advertising
 Effectiveness
 孤伶伶讓人憐?探討受害者數量、慈善議題種類與自我建構個人差異對慈善廣告效果之影響



 Jyun-Ying Fu • Wen-Ching Sophia Chou • Chwo-Ming Joseph Yu • Kuo-Feng Huang
 The More, the Merrier? The Bystander Effect on Crowdfunding Platforms
 數大不一定美:旁觀者效應對群眾募資案表現之影響


 Wan-Yin Cheng • Yuan Chang • Kun-Hsin Chen
 Directors’ and Officers’ Liability Insurance and Corporate Social Responsibility
 董監事責任險與企業社會責任































 ISSN 1018-1601  Volume 32 Number 2 August 2022  College of Management, National Taiwan University
 GPN 2007900048  Sponsored by Yin Xun-Ruo(尹珣若) Education Foundation
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