臺大管理論叢 NTU Management Review VOL.30 NO.3

scenes vs. mixed versions) will evoke different levels of curiosity and affect players’ attitudes and download intentions toward the advertised games. This study also proposes a holistic framework for improving the advertising effects before and after players view the commercials; enriches the information gap theory; and emphasizes the importance of curiosity in the context of mobile game advertisements. Another article in the field of organization behavior/human resources management by Tsai, Shiahhou, and Liu explores the characteristics of the motivating socio-economic organization’s job. Authors interview 7 socio-economic organization workers and then propose an enthusiasm/exhaustion psychological state (experienced meaningfulness of work/ perceived job stress) mediating model that links the relationship between job characteristics and work outcomes. Based on a sample of 119 socio-economic organization workers in Taiwan, we use the collected data to verify the proposed mediating model through multiple regression analysis. The results indicate that the perceived core job characteristics of socio- economic organization are skill specialization, task utility, task conduciveness, problem solving, and innovation/ flexibility. They further find that the experienced meaningfulness of work fully mediates the effects of skill specialization, task utility, and task conduciveness on worker career commitment, and the effects of task conduciveness on career satisfaction. They also find that the experienced meaningfulness of work partially mediates the effect of problem solving on career satisfaction, and task conduciveness positively impacts the experienced meaningfulness of work and perceived job stress, in turn influencing the perceived organizational impact on society. Finally, the five perceived core characteristics have no influence on perceived organizational profitability. There are two articles related to finance and accounting in this issue. The first article by Anya Khanthavit applies the vector autoregressive model to examine the time series pattern of the effects of weather-driven moods on stock returns. Using the daily returns on the Stock Exchange of Thailand index portfolio and the weather conditions in Bangkok, this paper finds that weather-driven mood effects exist and are permanent. Moreover, the results indicate that (1) the influential weather variables are air pressure and wind speed; (2) both local individuals and institutional investors are weather sensitive; (3) due to their much larger trading shares, the individual investors determine the time paths of return responses to weather. Based on the samples of Taiwanese listed electronics companies that filed patent protections with the U.S. Patent & Trademark Office (USPTO) over the period of 2010