臺大管理論叢 NTU Management Review VOL.30 NO.3

43 NTU Management Review Vol. 30 No. 3 Dec. 2020 Author Biography Yan Xu Yan Xu was born in Fuzhou City, Fujian Province in 1989. She received her master from The Kyoto College of Graduate Studies for Imformations. Now, She is currently pursuing a PhD in Management from National Kaohsiung University of Science and Technology. Her main research fields are E-commerce, marketing management and consumer behavior. Yao-Ping Peng Mr. Peng is an Associate Professor at Yango University and received his doctorate of management from National Chung Hsing University. His main research field including: international marketing management, small and medium enterprises, higher education research. He has published research articles in Journal of Tourism and Leisure Studies, Baltic Journal of Management, Organizational and Management etc. *Tzy-Wen Tang Ms. Tang is an Assistant Professor at National Chung Hsing University. She earned her doctoral degree in Business and Management from the University of Edinburgh. Her research interests encompass issues related to international strategic management, innovation management, and knowledge management. She has published in Industrial Management & Data Systems, Management Review, Journal of Management and Systems, and some other refereed journals. Tien-Chiang Teng Mr. Teng is a doctoral candidate of Department of Business Administration at National Chung Hsing University now. He is interested in international marketing, international strategies and transnational management. Ching-Chang Lee Ching-Chang Lee was born in Taiwan. He received his doctorate from National Sun Yat-sen University. Now, he works as a Professor at the National Kaohsiung University of Science and Technology in Taiwan. His main research fields are E-commerce, marketing and consumer behavior. His research has appeared in SSCI,SCI and TSSCI Journal publications. *E-Mail: twtang@dragon.nuch.edu.tw