NTU Management Review
VOL. 27, No. 2S MAY 2017
Distributed by College of Management, National Taiwan University
TEL: 886-2-33661026, 886-2-33665404 FAX: 886-2-23635658
E-mail:
ntupmcenter@ntu.edu.tw http://review.management.ntu.edu.twDate of Foundation: May 1990 Next Issue: June 2017
Copyright © 2017 by the College of Management, National Taiwan
University. All rights reserved.
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Publisher Ruey-Shan Guo, National Taiwan University
Editor-in-Chief Shu-Cheng Steve Chi, National Taiwan University
Associate Editor David Ming-Huang Chiang, National Taiwan University
Associate Editor San-Lin Chung, National Taiwan University
Kuo-Hsiung Chang, Tunghai University
Houn-Gee Chen, National Taiwan University
Jeng-Fang Chen, National Cheng Kung University
Liang-Hsuan Chen, National Cheng Kung University
Shyh-Jer Chen, National Sun Yat-sen University
Yeh-Ning Chen, National Taiwan University
Jyh-Shen Chiou, National Chengchi University
Hung-Chang Chiu, National Tsing Hua University
Kuan-Nan Chou, National Chengchi University
Seng-Cho Chou, National Taiwan University
Chih-Hsun Chuang, National Chung Hsing University
Huimin Chung, National Chiao Tung University
Jia-Chi Huang, National Chengchi University
Min-Ping Huang, Yuan Ze University
James J. Jiang, National Taiwan University
Tsun-Siou Lee, National Taiwan University
Yang Li, National University of Kaohsiung
Bou-Wen Lin, National Tsing Hua University
Cheng-Chen Lin, National Pingtung University of Science and
Technology
Hao-Chieh Lin, National Sun Yat-sen University
Chi-Chun Liu, National Taiwan University
Nien-Chi Liu, National Central University
Chorng-Shyong Ong, National Taiwan University
T. K. Peng, I-Shou University
Jiuh-Biing Sheu, National Taiwan University
Hsien-Tung Tsai, National Taipei University
Wei-Chi Tsai, National Chengchi University
Chih-Ping Wei, National Taiwan University
Chi-Cheng Wu, National Sun Yat-sen University
Hsueh Liang Wu, National Taiwan University
Soushan Wu, National Taiwan Normal University
Editorial Board (in alphabetical order)
Chung-Jen Chen, National Taiwan University (Strategy & Technology
Management)
Ming-Huang Chiang, National Taiwan University (Operation &
Information Management)
Yao-Min Chiang, National Taiwan University (Finance)
Aichia Chuang, National Taiwan University (Organization & Human
Resources)
Chunyao Huang, National Taiwan University (Marketing)
Yen-Jung Lee, National Taiwan University (Accounting)
Yung-Chih Lien, National Taiwan University (Strategy & International
Business)
Hsiou-Wei Lin, National Taiwan University (Accounting)
J. Chris Lin, National Taiwan University (Marketing & International
Business)
Area Editors (in alphabetical order)
Carl R. Chen, University of Dayton, USA
Kevin C. W. Chen, Hong Kong University of Science and Technology,
HK
Ming-Jer Chen, University of Virginia, USA
Sheng-Syan Chen, National Taiwan University
Martin Dresner, University of Maryland, USA
Rong-Ruey Duh, National Taiwan University
Larry Jiing-Lih Farh, Hong Kong University of Science and Technology,
HK
Raymond A. Friedman, Vanderbilt University, USA
Pervez N. Ghauri, King's College London, UK
Vidhan K. Goyal, Hong Kong University of Science and Technology, HK
Paul S.C. Hsu, Yuan Ze University
Mao-Wei Hung, National Taiwan University
Shih-Chang Hung, National Tsing Hua University
Aparna Joshi, Pennsylvania State University, USA
P.K. Kannan, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Cheng-Few Lee, Rutgers University, USA
Ting-Peng Liang, National Chengchi University
Shuei-Shen Liu, Ming Chuan University
Rajan Nataraajan, Auburn University, USA
Sharon K. Parker, University of Western Australia, AUS
Jay Ritter, University of Florida, USA
Jason Shaw, Hong Kong Polytechnic University, HK
Michael J. Shaw, University of Illinois, USA
Shyam Sunder, Yale University, USA
Riki Takeuchi, Hong Kong University of Science and Technology, HK
Wenpin Tsai, Pennsylvania State University, USA
Tswen-Gwo Wang, National Central University
Michel Wedel, University of Maryland, USA
Anne Wu, National Chengchi University
Jing Zhou, Rice University, USA
Advisory Board (in alphabetical order)