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The second article studies the effect of working capital management on estimated

discretionary accruals. It is argued that the discrepancy between working capital and actual

operational needs—accruals resulting from working capital management—should be normal

accruals, not discretionary accruals. Using the growth rate employee numbers as a proxy of

the level of working capital management, it finds that the discretionary accruals are

positively related to the level of working capital management. The simulation results indicate

that estimation biases exist in the discretionary accruals of the sampled firms and thus may

affect the results of prior empirical studies about earnings manipulation.

The last accounting paper examines the determinants of customer profit contribution to

a large Taiwan pharmaceutical firm. The empirical results suggest that average customer

order size, yearly total order amount, and new product purchase ratio are all positively and

significantly associated with customer profit contribution, while customer maintaining cost is

negatively and significantly associated.

The marketing articles

The first one investigates the perceptions of manufacturers, their responses, and

outcomes regarding destructive acts by distributers, whereas most previous studies would

adopt the perspective of distributers. The study finds that increased total dependence and

relational norms does not diminish the perceived destructive acts of distributors; the more

normative contracts there are, the more perceived destructive acts of distributors occur. This

conflicts with from findings in other research adopting different perspectives.

Analyzing secondary data, the other article reviews representative eWOM (electronic

word of mouth) studies by scholars in Taiwan, and discusses issues of using and analyzing

secondary data in the international literature. Several suggestions are provided for Taiwan

scholars who would like to further push the frontier of eWOM studies such as cross-

disciplinary research, newly developed platforms and business models.

The management article

The one article in the field of technology and innovation management, or TIM,

analyzes and reviews the development of TIM studies in Taiwan through three common

perspectives of strategic management—voluntarism, determinism, and interactionism.

Authors find that Taiwan scholars tend to emphasize the voluntaristic view of TIM activities,

while intentionally or unintentionally ignoring the possibility of interactionist explanations.