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臺大管理論叢

26

卷第

3

253

product sales: Why the effect of WOM valence is mixed?.

European Journal of

Marketing

, 46 (11-12): 1523-1538. doi: 10.1108/03090561211259961

Yin, D., Bond, S. D., and Zhang, H. 2014. Anxious or angry? Effects of discrete emotions on

the perceived helpfulness of online reviews.

MIS Quarterly

, 38 (2): 539-560.

Zhang, Z., Li, X., and Chen, Y. 2012. Deciphering word-of-mouth in social media: Text-

based metrics of consumer reviews.

ACM Transactions on Management

Information Systems

, 3 (1): 5. doi: 10.1145/2151163.2151168

Zhou, W., and Duan, W. 2012. Online user reviews, product variety, and the long tail: An

empirical investigation on online software downloads.

Electronic Commerce

Research and Applications

, 11 (3): 275-289. doi: 10.1016/j.elerap.2011.12.002

Zhu, F., and Zhang, X. 2010. Impact of online consumer reviews on sales: The moderating

role of product and consumer characteristics.

Journal of Marketing

, 74 (2): 133-

148. doi: 10.1509/jmkg.74.2.133