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臺大管理論叢
第
26
卷第
3
期
249
Goh, K. Y., Heng, C. S., and Lin, Z. 2013. Social media brand community and consumer
behavior: Quantifying the relative impact of user- and marketer-generated content.
Information Systems Research
, 24 (1): 88-107. doi: 10.1287/isre.1120.0469
Gopinath, S., Chintagunta, P. K., and Venkataraman, S. 2013. Blogs, advertising, and local-
market movie box office performance.
Management Science
, 59 (12): 2635-2654.
doi: 10.1287/mnsc.2013.1732
Gopinath, S., Thomas, J. S., and Krishnamurthi, L. 2014. Investigating the relationship
between the content of online word of mouth, advertising, and brand performance.
Marketing Science
, 33 (2): 241-258. doi: 10.1287/mksc.2013.0820
Gu, B., Park, J., and Konana, P. 2012. The impact of external word-of-mouth sources on
retailer sales of high-involvement products.
Information Systems Research
, 23
(1): 182-196. doi: 10.1287/isre.1100.0343
Gu, B., Tang, Q., and Whinston, A. B. 2013. The influence of online word-of-mouth on long
tail formation.
Decision Support Systems
, 56: 474-481. doi: 10.1016/j.dss.
2012.11.004
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., and Gremler, D. D. 2004. Electronic word-of-
mouth via consumer-opinion platforms: What motivates consumers to articulate
themselves on the Internet?.
Journal of Interactive Marketing
, 18 (1): 38-52. doi:
10.1002/dir.10073
Ho-Dac, N. N., Carson, S. J., and Moore, W. L. 2013. The effects of positive and negative
online customer reviews: Do brand strength and category maturity matter?.
Journal of Marketing
, 77 (6): 37-53. doi: 10.1509/jm.11.0011
Hsueh, S. C., and Chen, J. M. 2010. Sharing secure m-coupons for peer-generated targeting
via eWOM communications.
Electronic Commerce Research and Applications
, 9
(4): 283-293. doi: 10.1016/j.elerap.2010.01.002
Hu, N., Bose, I., Koh, N. S., and Liu, L. 2012. Manipulation of online reviews: An analysis
of ratings, readability, and sentiments.
Decision Support Systems
, 52 (3): 674-684.
doi: 10.1016/j.dss.2011.11.002
Hu, N., Koh, N. S., and Reddy, S. K. 2014. Ratings lead you to the product, reviews help you
clinch it? The mediating role of online review sentiments on product sales.
Decision Support Systems
, 57: 42-53. doi: 10.1016/j.dss.2013.07.009
Hu, N., Liu, L., and Sambamurthy, V. 2011. Fraud detection in online consumer reviews.
Decision Support Systems
, 50 (3): 614-626. doi: 10.1016/j.dss.2010.08.012
Hu, N., Liu, L., and Zhang, J. J. 2008. Do online reviews affect product sales? The role of