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臺大管理論叢

26

卷第

3

209

Nunlee, M. P. 2005. The control of intra-channel opportunism through the use of inter-

channel communication.

Industrial Marketing Management

, 34 (5): 515-525.

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Palmatier, R. W., Dant, R. P., and Grewal, D. 2007. A comparative longitudinal analysis of

theoretical perspectives of interorganizational relationship performance.

Journal

of Marketing

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Patton, M. Q. 2002.

Qualitative Research and Evaluation Methods

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Sage Publications.

Pavlovich, K. 2003. The evolution and transformation of a tourism destination network: The

Waitomo Caves, New Zealand.

Tourism Management

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10.1016/S0261-5177(02)00056-0

Payan, J. M., and McFarland, R. G. 2005. Decomposing influence strategies: Argument

structure and dependence as determinants of the effectiveness of influence

strategies in gaining channel member compliance.

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66-79. doi: 10.1509/jmkg.69.3.66.66368

Phillips, L. W. 1982. Explaining control losses in corporate marketing channels: An

organizational analysis.

Journal of Marketing Research

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10.2307/3151725

Ping, R. A. 1993. The effects of satisfaction and structural constraints on retailer exiting,

voice, loyalty, opportunism, and neglect.

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Business Research

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Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., and Podsakoff, N. P. 2003. Common method

biases in behavioral research: A critical review of the literature and recommended

remedies.

Journal of Applied Psychology

, 88 (5): 879-903. doi: 10.1037/0021-

9010.88.5.879

Rocks, S., Gilmore, A., and Carson, D. 2005. Developing strategic marketing through the use

of marketing networks.

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Rowley, T. J. 1997. Moving beyond dyadic ties: A network theory of stakeholder influences.

Academy of Management Review

, 22 (4): 887-910. doi: 10.5465/AMR.1997.

9711022107

Samaha, S. A., Palmatier, R. W., and Dant, R. P. 2011. Poisoning relationships: Perceived