臺大管理論叢 NTU Management Review VOL.26 NO.2

NTU Management Review

VOL. 26, No. 2 June 2016

Distributed by College of Management, National Taiwan University

TEL: 886-2-33661026, 886-2-33665404 FAX: 886-2-23635658

E-mail:

ntupmcenter@ntu.edu.tw http://review.management.ntu.edu.tw

Date of Foundation: May 1990 Next Issue: September 2016

Printed by Cabin, Corp.

Publisher Andy Ruey-Shan Guo, National Taiwan University

Editor-in-Chief Rong-Ruey Duh, National Taiwan University

Associate Editor Shu-Cheng Chi, National Taiwan University

Kuo-Hsiung Chang, Tunghai University

Houn-Gee Chen, National Taiwan University

Jeng-Fang Chen, National Cheng Kung University

Liang-Hsuan Chen, National Cheng Kung University

Shyh-Jer Chen, National Sun Yat-sen University

Yeh-Ning Chen, National Taiwan University

Yao-Min Chiang, National Taiwan University

Jyh-shen Chiou, National Chengchi University

Hung-Chang Chiu, National Tsing Hua University

Kuan-Nan Chou, National Chengchi University

Seng-Cho Chou, National Taiwan University

Chih-Hsun Chuang, National Chung Hsing University

Huimin Chung, National Chiao Tung University

Jia-Chi Huang, National Chengchi University

Min-Ping Huang, Yuan Ze University

James J. Jiang, National Taiwan University

Tsun-Siou Lee, National Taiwan University

Yang Li, National University of Kaohsiung

Bou-Wen Lin, National Tsing Hua University

Cheng-Chen Lin, National Pingtung University of Science and

Technology

Hao-Chieh Lin, National Sun Yat-sen University

Chi-Chun Liu, National Taiwan University

Nien-Chi Liu, National Central University

Chorng-Shyong Ong, National Taiwan University

T. K. Peng, I-Shou University

Jiuh-Biing Sheu, National Taiwan University

Hsien-Tung Tsai, National Taipei University

Wei-Chi Tsai, National Chengchi University

Chih-Ping Wei, National Taiwan University

Chi-Cheng Wu, National Sun Yat-sen University

Hsueh Liang Wu, National Taiwan University

Soushan Wu, National Taiwan Normal University

Editorial Board

Chung-Jen Chen, National Taiwan University (Strategy & Technology

Management)

Sheng-Syan Chen, National Taiwan University (Finance)

Ming-Huang Chiang, National Taiwan University (Operations &

Information Management)

Aichia Chuang, National Taiwan University (Organization & Human

Resources)

San-Lin Chung, National Taiwan University (Finance)

Chun-Yao Huang, National Taiwan University (Marketing &

International Business)

Hsiou-Wei Lin, National Taiwan University (Accounting)

J. Chris Lin, National Taiwan University (Marketing & International

Business)

Area Editors

Carl R. Chen, University of Dayton, USA

Kevin C. W. Chen, Hong Kong University of Science and Technology,

Ming-Jer Chen, University of Virginia, USA

Martin Dresner, University of Maryland, USA

Larry Jiing-Lih Farh, Hong Kong University of Science and Technology,

Raymond A. Friedman,Vanderbilt University, USA

Pervez N. Ghauri, King's College London, UK

Vidhan K. Goyal, Hong Kong University of Science and Technology, HK

Paul S. C. Hsu, Yuan Ze University

Mao-Wei Hung, National Taiwan University

Shih-Chang Hung, National Tsing Hua University

Aparna Joshi, Pennsylvania State University, USA

P. K. Kannan, University of Maryland, USA

Amna Kirmani, University of Maryland, USA

Cheng-Few Lee, Rutgers University, USA

Ting-Peng Liang, National Chengchi University

Shuei-Shen Liu, Ming Chuan University

Rajan Nataraajan, Auburn University, USA

Sharon K. Parker, University of Western Australia, AUS

Jay Ritter, University of Florida, USA

Jason Shaw, Hong Kong Polytechnic University, HK

Michael J. Shaw, University of Illinois, USA

Shyam Sunder, Yale University, USA

Riki Takeuchi, Hong Kong University of Science and Technology, HK

Wenpin Tsai, Pennsylvania State University, USA

Tswen-Gwo Wang, National Central University

Michel Wedel, University of Maryland, USA

Anne Wu, National Chengchi University

Jing Zhou, Rice University, USA

Advisory Board (in alphabetical order)