Lin, Y. M., Chiu, Y. W., and Shih, D. H. 2005. User Intention of E-learning: An Empirically Comparative Study. NTU Management Review, 16 (1): 041-066
Yi-Min Lin, Doctoral Student, Graduate school of Management, National Yunlin University of Science and Technology; Lecturer, Department of Information Management, Transworld lnstitute of Technology
Yuh-Wen Chiu, Doctoral Student, Graduate school of Management, National Yunlin University of Science and Technology; Lecturer, Department of Information Management, Far East lnstitute of Technology
Dong-Her Shih, Professor, Department of Information Management, National Yunlin University of Science and Technology
Abstract
E-learning provides learners with self-selected courses, flexible learning schedules which cater to learners' demands. However, self-discipline and self-efficacy will be more important for learners to take advantage of e-leaning flexibility. Learners have to recognize their learning objectives, learning motivations and learning requirements to evoke their learning intentions in order to achieve higher performance. Our study adopts Theory of Planned Behavior(TPB), Technology Acceptance Model(TAM) and Task-Technology fit(TTF) models and proposes four integrated models. We compare these four models in terms of contributions toward e-learning application. We conclude that: 1. TAM will be the best model in educational practice. 2. Either the integrated model of TAM with TPB or the model of TAM with TTF will be appropriate to explain users' behavior.
Keywords
E-learning Theory of Planned Behavior (TPB) Technology Acceptance Model (TAM) Task-Technology fit Model (TTF)