Abstract

The purpose of this study is to determine the factors of adopting the telecommunication innovative technology, through a case-based study of three telecommunication operators, one bank, and two WAP solution providers, who have adopted the WAP technology. The results show that the major factors in the decision model are the evolving characteristics of the technology, network effects, industrial environment, and first-mover advantages. Also, the first-mover advantage is considered to be established from brand image, customers' switching costs, organizational learning effects, and network effects. The organizational factors, which were emphasized in previous studies, are also important in the WAP adoption decision. These determinants are interactively evaluated in the adoption decision process.