Lin, C. W., and Hu, W. H. 2011. The Organizational Identity Categorization Model of Non-profit Organizations: Stakeholder Theory Perspective. NTU Management Review, 22 (1): 97-134
Chia-Wu Lin, Associate Professor, Department of Business Administration, National Dong-Hwa University
Wan-Hsien Hu, Ph. D. Student, Department of Business Administration, National Dong-Hwa University
Abstract
Using stakeholder theory as the basis and organizational identity as the core concept, this research probed into the content dimensions of the stakeholders' organizational identity connotation in the nonprofit organization. 15 semi-structural interviews of 7 NPOs were collected. The respondents ranged from top management (CEO, vice-CEO), middle managers (ex. directors of social workers), administrative staff, to volunteers. After grounded theory analysis, two main approaches (inside vs. outside; static vs. dynamic) and five dimensions, ten categories were inducted from qualitative data.
Keywords
organizational identity stakeholder theory nonprofit organization