Academia-Industry Collaboration: Reflections on a Case Study and its Research Process through the Integration of Teaching, Research, and Service

Abstract

In the field of general management, academic research rarely examines the practical phenomena associated with academia-industry collaborations, despite the fact that such research is the most likely to integrate the values associated with teaching, research, and service activities. Taking a value co-creation perspective, this reflective article attempts to explore how business school faculty members can conduct academia-industry cooperative research programs proceeding from real phenomena. The article also illustrates how faculty members might effectively integrate teaching, research, and service activities in order to generate synergies between industry and academia. Finally, by highlighting the author’s systematic taxi research program, this article offers reflections on how academic professionals might achieve a balance between three key roles: a teachers, researchers, and service providers.