Jaw, C., and Huo, Y. S. 2001. Exploring the Investment Behaviors for Mutual Funds Based on Agency Theory and Service Quality Perspective. NTU Management Review, 11 (2): 175-196
Chyi Jaw, Associate Professor, Department of Business Administration, National Yunlin University of Science and Technology.
Yu-Sung Huo, Master, Graduate Institute of International Business, Ming Chuan University.
Abstract
Based on agency theory and service quality perspective, especially the agency relationship and post-service quality perception, this study explores the investment behaviors for mutual funds in order to develop marketing strategies. The results find that: (1) The funds investment behaviors (buying, owning, and rebuying) will be impacted by agency problems and service quality gap. (2) Investors structure their expectations for service quality in order to control the agency problems due to funds investment. (3) If investment trust companies propose tangible information and reliable performance records, investors' buying or owning intentions will rise.
Keywords
Mutual funds investment Agency problems Service quality