A Study on the Relationships between Charismatic Leadership and Corporate Norms in Large Enterprises in Taiwan

Chi, S. C., and Hwang, M. P. 1995. A Study on the Relationships between Charismatic Leadership and Corporate Norms in Large Enterprises in Taiwan. NTU Management Review, 6 (2): 109-134

Shu-Cheng Chi, Department of Business Administration, National Taiwan University, Taipei, Taiwan, R.O.C.
Ming-Ping Hwang, Doctoral Program, Department of Business Administration, National Taiwan University, Taipei, Taiwan, R.O.C.

Abstract

There has been an increasing emphasis on the study of charismatic leadership in recent years. The purpose of this study is to empirically examine the perception of charismatic leaders in large, domestic corporations and its relationships with company norms. Our sample includes the largest 500 manufacturing companies and 300 service companies in Taiwan. We sent out 336 questionnaires. There were 39 companies replied, a total of 180 effective questionnaires. The results of our study show company superiors tend to perceive leaders' charisma more than subordinates do. Also, superior tend to perceive an atmosphere of harmony and satisfaction more than subordinates do. In addition, charismatic leadership is partially related to company norms. When individuals perceive leaders' charisma more, they are more likely to perceive a company culture of supporting harmony and satisfaction. Lastly, the authors discuss some possible future research directions.  


Keywords

Charismatic leadership Corporate culture Company norm


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