Abstract

End-User Computing (EUC) plays an important role in the area of management information system recently. The issue concerning how to strategically manage EUC effectively receives much attention. For the methodology of this research, the population is the large domestic enterprises which have established the information department more than 3 years. The random sampling method is used to identify the candidate respondents to answer the questionnaires. Totally, ninety-two managers of information department filled out the questionnaires. In terms of research finding, EUC strategies can be divided into three types, i.e., integrated, coordinated, and laisser-faire strategies. The dimensions of the EUC performance are "efficiency/effectiveness" and "satisfaction/independence". The result of this research also reveals that EUC strategies affect the performance of satisfaction/ independence significantly. The performance level of the integrated strategy appears to be the highest, the coordinated strategy takes the second place, and the laissez-faire strategy takes the lowest. On the other hand, EUC strategies have no significant influence on the dimension of efficiency/effectiveness. The implications of this finding are widely discussed.