Tseng, Y. C., and Hung, S. C. 2017. To the Answering Shout of A Thousand Tents: The Practice of Agenda-Setting in Strategy Workshops. NTU Management Review, 27 (4): 105-130. https://doi.org/10.6226/NTUMR.2017.MAY.A103-120
Yung-Ching Tseng, Assistant Professor, College of Management, Yuan Ze University
Shih-Chang Hung, Professor, Institute of Technology Management, National Tsing Hua University
Abstract
This paper draws on a strategy-as-practice perspective to examine the articulation of agenda setting, a key activity important for both strategy meetings and open strategy. Our research target is the 9th National Science and Technology Conference held by the Ministry of Science and Technology of Taiwan in 2012. The conference is nationwide, regularly organized, and has an open design, highlighting the importance of setting agendas skillfully to build consensus and guide action. Using qualitative-based action research procedures, we develop three strategy tools for the design and delivery of agenda setting. These include problematizing, futurizing, and corresponding. We also point out moralizing as a moderator for such a strategic and creative process. We conclude by discussing the implications of our research for strategy workshops, strategy practices, and open strategy.
Keywords
agenda-settingstrategy-as-practicestrategy meetingopen strategyaction research