Hou, S. T., Fan, H. L., and Lien, W. C. 2015. Sincere or Insincere? Exploring the Relationship between Emotional Labor and Innovative Behavior. NTU Management Review, 25 (3): 67-100. https://doi.org/10.6226/NTUMR.2015.JUN.OB07
Sheng-Tsung Hou, Professor, Graduate Institute of Management of Technology, Feng Chia University
Hsueh-Liang Fan, Assistant Professor, Department of Business Administration, Soochow University
Wan-Chien Lien, Doctoral Student, Graduate Institute of Technology, Innovation & Intellectual Property Management, National Chengchi University
Abstract
Previous researches on emotional labor have shown that the display of required emotions has an effect on the performances of the employees. How individual employees respond to customers and adjust their emotions accordingly can be considered a demonstration of innovative behavior. However, there exists limited prior literature examining how emotional labor influences an employee’s innovative behavior. Collecting cross-level data from male truck drivers employed by a large transportation company in Taiwan, this study tested the relationships among role identification, emotional labor (surface acting and deep acting), innovative behavior, and the cross-level moderation effects of competitive team climate. The results revealed different mechanisms through which emotional labor influences innovative behavior. Employees with high role identification are likely to engage in deep acting, and consequently emerge higher on scores of innovative behavior. Furthermore, a competitive team climate strengthens the relationship between surface acting and innovative behavior.
Keywords
emotional laborinnovative behaviorcompetitive climate