Page 259 - 34-3

NTU Management Review Vol. 34 No. 3 Dec. 2024

Examples Second Order Aggregate
(From Data Sources) First Order Category Category Dimensions
Hanshow, a Microsoft global ISV, was announced as an official partner in the new Microsoft
Cloud for Retail network, allowing Microsoft cloud technology to support Hanshow’s retail Official Partner
solutions, opening a vast new range of digitalization opportunities that make retail more efficient,
engaging, and sustainable (Hanshow Technology Co., Ltd., 2022b)
Hanshow Works with Intel and Microsoft to Accelerate Smart Retail Innovation (Hanshow Working Together
Technology Co., Ltd., 2022c) (AI1)
The ESL system that the French grocery store Migros Etrembières had in place was reaching end Collaborative
of life. After an evaluation, the Pricer system with the cloud solution Pricer Plaza was chosen Technology Actions
(Pricer AB, 2022) Implementation
Hanshow, a Microsoft global ISV, was announced as an official partner in the new Microsoft Actor
Cloud for Retail network, allowing Microsoft cloud technology to support Hanshow’s retail Resource Sharing Interactions
solutions, opening a vast new range of digitalization opportunities that make retail more efficient,
engaging, and sustainable (Hanshow Technology Co., Ltd., 2022b) (AI)
Pricer ShelfVision is a wireless camera designed for integration (. ...) Using image processing and (AI2)
AI the system (Federal Communications Commision, 2021) AI Camera and ESL Technology
AI and IOT are transforming business models by helping companies move from simply making AI and IoT Interaction Artifact
products and services (Hanshow Technology Co., Ltd., 2022c) Connectivity
Hanshow’s intelligence-enabled platforms and systems deliver customer-centric insights, helping
retailers streamline operations and providing various solutions to support optimal pricing Price and Product Changes
strategies to offer consumers a more personalized experience (Hanshow Technology Co., Ltd., Automatically
2022b) (ID1)
ESL Makes the switch to digital price tags is not as complex as you might think (OpticonWorld, Digital Price Tags
2020) Digitization
Electronic Shelf Labels (ESLs) are digital product labels or tags that display digital price, Digital Product Labels or
inventory and product name. This is done by synchronizing a Point of Sale (POS) register’s Tags
product information wirelessly in real time (OpticonWorld, 2020).
Hanshow’s intelligence-enabled platforms and systems deliver customer-centric insights, helping
retailers streamline operations and providing various solutions to support optimal pricing Present Product and
strategies to offer consumers a more personalized experience (Hanshow Technology Co., Ltd., Pricing Information
2022b)
SOLUM are much more than just electronic price displaying tags, since (...) dynamic pricing, Digital Price (ID2)
which means that automatic price changes can be triggered in real time (Solum Co., Ltd., 2024a) Dematerialization
ESL users use label management systems to enter the data they want their ESLs to display. They Entering Data to Digital
are usually installed in desktop and laptop computers under businesses using ESL (Solum Co., System
Ltd., 2024b)
An algorithm developed by Albert Heijn takes into account various factors to calculate the Adding Information to
best price (. ...) include location, bonus offers, weather conditions, historical sales performance Price (ID3) Information
and in-store stock (Pricer AB, 2019) Rebundling Density
Here are two examples of dynamic pricing. On Black Friday, Amazon changes its prices of highly
competitive items (. ...) matches the doorbuster pricing of store-based retailers. A more Additional Information Information (ID)
sophisticated example: consumers buy more salads when it’s over 80 degrees outside. A retailer or Price Changes
restaurant could easily capitalize on the trend by dynamic pricing (. ...) once the temperature hits
that point (Baird, 2017)
As your customers don’t have physical access to your products like they would in a retail outlet, (ID4) Unbundling
this product information (. ...) But it’s not just about syndicating product information across your Split Information Information
online channels, though. (Inriver, 2022)
Hanshow provided a stack recognition solution based on AI cameras that took high-frequency (ID5)
images of fresh food stacks to upload information such as display area and location in real- Upload Information Outsourcing
time (Intel Corporation, 2024) Information
The offering of the whole range of in-store communication will be enhanced and at the center of
the company strategy. This will enable retailers to engage with shoppers, staff, and suppliers to Customers Engagement (IE1)
enable store process efficiency and increase sales (Tech Company News, 2022) Customers
The offering of the whole range of in-store communication will be enhanced and at the center of Real-time in-store Engagement and
the company strategy. This will enable retailers to engage with shoppers, staff, and suppliers to Experience
enable store process efficiency and increase sales (Tech Company News, 2022) communication
Electronic Shelf Labels (ESLs) are digital product labels or tags that display digital price, Product and Pricing real
inventory and product name. This is done by synchronizing a Point of Sale (POS) register’s time display (IE2)
product information wirelessly in real time (OpticonWorld, 2020). Better Store
Operation
The offering of the whole range of in-store communication will be enhanced and at the center of Store management
the company strategy. This will enable retailers to engage with shoppers, staff, and suppliers to efficiency Management
enable store process efficiency and increase sales (Tech Company News, 2022)
start by finding your significant competitors and tracking their price changes (Tech Company Price Changes
News, 2022)
In this environment, retailers have become increasingly challenged to find the optimal price for Technology-based Flexible (IE3) Impacts of ESL
their products. One way to overcome this challenge is with dynamic pricing, a technology-based Price based on market Dynamic Pricing (IE)
strategy that allows businesses to set flexible prices based on current market demand, competitor demand, competitor prices,
prices and other external factors (Tanir, 2023) and others
Retailers are (...) experience omnichannel’s complexities, but customers as well. As customer (IE4)
experience is (...) , retailers must ensure (. ...) From brick-and-mortar to e-commerce, there must be Omnichannel Strategy
a seamless connection (smooth transition of customers between these channels) (Solum Co., Ltd., Omnichannel
2021) Strategy
“Through the extensive application of AI, retail can become smart, providing better operational Intelligent Supply Chain
excellence, intelligent supply chain, and stronger business intelligence. We are committed to with an active retail
collaborating with the industry and with our partners, such as Intel and Hanshow to advance AI- ecosystem
driven innovation and build an active ecosystem to support the next generation of smart retail.”
(Hanshow Technology Co., Ltd., 2022d) (IE5)
a higher value can be brought by AI-technology applications focusing on retail data insights, Supply Chain Optimization Tightening the
Value Chain
supply chain optimization, and related fields (Hanshow Technology Co., Ltd., 2022d) through interoperability data
With IoT’s effectiveness in reducing inventory and supply chain management errors, improving Increase Supply Chain Ecosystem
retail operations efficiency, and reducing labor costs, it is no wonder up to 80% of these early
adopters report improvements in efficiency and increase in profitability (Solum Co., Ltd., 2020) Network Efficiency
Figure 4 Open Coding Scheme
249