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Understanding People's Switching Intentions of Health Apps from Exterior and Interior Drivers
apps. We develop the research model and conduct a survey to examine factors and draw
conclusions. First, social influence, dissatisfaction with the current health app, and
habits have significant impacts on switching intention. Second, the impact of attractive
alternatives on switching intention is relatively small. Third, the impact of procedural
switching costs on switching intentions is insignificant. Finally, procedural switching costs
do not affect switching intentions of users who are dissatisfied with their current health
app.
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