Page 141 - 臺大管理論叢第32卷第2期

NTU Management Review Vol. 32 No. 2 Aug. 2022

Figure 2 Project Schematic Page on flyingV

Figure 2 illustrates a project page on the flyingV website. We collect data in the

following steps. First, we recorded the title of the project and project category (“Project
Categories”) from the upper left corner of the webpage. From the top right corner, we
recorded the number of accumulated backers (“Number of Total Backers”), the number of
accumulated supporters (“Number of Total Supporters”), and the number of accumulated
pledges for each day. By doing so, we were able to record not only the number of daily

backers, supporters, and pledges but also the increase in the number of backers, supporters,
and pledge amount. We subtracted the daily number of backers from the daily number of
supporters to ascertain the daily number of bystanders; to derive the daily bystander ratio,

we divided the daily number of bystanders by the daily number of supporters.
Moreover, we also hand-coded the funding duration on the project page (“Funding
Start Date – End Date”), the name of the project creator, and the target number of pledges

133