Page 1 - 臺大管理論叢第32卷第1期

Volume 32 Number 1 April 2022 DOI:10.6226/NTUMR

Chung-Ying Yeh • Ren-Raw Chen • Bing-Huei Lin • Shih-Kuo Yeh
Extracting Liquidity Risk Factors by Credit Default Swap Quotation and Corporate
Bond Yield: An Experimental Investigation
透過信用違約交換報價與公司債殖利率萃取流動性風險因子之探討

Ming-Chin Chen • Chia-Wen Chang
The Effects of Halved Imputation Tax Credits and Wealthy Tax on the Dividend
Policies of Listed Companies: A Comparative Study of Family and Non-Family Firms
in Taiwan
可扣抵稅額減半及富人稅對我國上市櫃公司股利政策之影響—家族企業與非家族企業之差異

Yu-Hsiang Lin • Li-Chung Jen
Internet Celebrity Economy: Exploring the Value of Viewers’ Comment Features and
Live Streamers’ Marketing Strategies in Forecasting Revenue
網紅經濟：檢驗觀眾留言特質和直播主行銷策略對營收之預測價值

Jan-Zan Lee • Hsiu-Mei Liao • Hsin-Ping Ma
The Determinants of Voluntary Disclosure of Unaudited Earnings by Listed Company
on Market Observation Post System
影響上市櫃公司於公開資訊觀測站自願申報自結損益的決定因素

Yu-Xian Wu • Ya-Ching Lee
Straight into Your Heart: The Effect of Live-Streaming E-Commerce on Consumer
Engagement
直搗你心：直播電商對顧客參與之影響

ISSN 1018-1601 Volume 32 Number 1 April 2022 College of Management, National Taiwan University
GPN 2007900048 Sponsored by Yin Xun-Ruo（尹珣若） Education Foundation