臺大管理論叢第31卷第3期

192 Managing Multichannel Integration, Designing Perceived Affordances, and Developing Customer Relationship in the Online and Offline Retailing Herhausen, D., Binder, J., Schoegel, M., and Herrmann, A. 2015. Integrating bricks with clicks: Retailer-level and channel-level outcomes of online–offline channel integration. Journal of Retailing, 91 (2): 309-325. Ho, H. D., Ganesan, S., and Oppewal, H. 2011. The impact of store-price signals on consumer search and store evaluation. Journal of Retailing, 87 (2): 127-141. Horppu, M., Kuivalainen, O., Tarkiainen, A., and Ellonen, H. K. 2008. Online satisfaction, trust and loyalty, and the impact of the offline parent brand. Journal of Product & Brand Management, 17 (6): 403-413. Hoyle, R. H., and Panter, A. T. 1995. Writing about structural equation models. In Hoyle, R. H. (Ed.), Structural Equation Modeling: Concepts, Issues, and Applications: 158-176. Thousand Oaks, CA: Sage. Huang, C. Y., and Liu, P. Y. 2016. Electronic WOM and online review–A literature review. NTU Management Review, 26 (3): 215-256. Hutchby, I. 2003. Affordances and the analysis of technologically mediated interaction: A response to Brian Rappert. Sociology, 37 (3): 581-589. Jeanpert, S., and Paché, G. 2016. Successful multi-channel strategy: Mixing marketing and logistical issues. Journal of Business Strategy, 37 (2): 12-19. Jin, B., Park, J. Y., and Kim, J. 2010. Joint influence of online store attributes and offline operations on performance of multichannel retailers. Behaviour & Information Technology, 29 (1): 85-96. Jones, C., and Kim, S. 2010. Influences of retail brand trust, off‐line patronage, clothing involvement and website quality on online apparel shopping intention. International Journal of Consumer Studies, 34 (6): 627-637. Keller, K. L. 2010. Brand equity management in a multichannel, multimedia retail environment. Journal of Interactive Marketing, 24 (2): 58-70. Kim, J., Jin, B., and Swinney, J. L. 2009. The role of etail quality, e-satisfaction and e-trust in online loyalty development process. Journal of Retailing and Consumer Services, 16 (4): 239-247. Kim, M. J., and Park, J. 2005. A consumer shopping channel extension model: Attitude shift toward the online store. Journal of Fashion Marketing and Management, 9 (1): 106-121. Kim, Y. H., Kim, D. J., and Wachter, K. 2013. A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention. Decision Support Systems, 56: 361-370.

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