臺大管理論叢 NTU Management Review VOL.30 NO.1

Contents 目錄 VOL. 30 NO. 1 April 2020 1 ► The Application of Social Capital and Organizational Ambidexterity to the Value Creation Process of Dynamic Capability: Antecedents and Consequences Ku-Ho Lin ‧ Yao-Ping Peng ‧ Yen-Chun Peng ‧ Tien-Chiang Teng 37 ► Entrepreneurial Networking Actions and Innovativeness of Opportunities: The Moderator Role of Venture Stage Ru-Mei Hsieh ‧ Shih-Chieh Fang 65 ► CEO Pay Cuts, Corporate Governance and Family Business Li-Jin Huang ‧ Ying-Fen Lin 103 ► Corruption and Economic Growth: The Effects of Business Ethics Tzu-Yun Tseng 131 ► Is a Bigger Picture Better? The Impact of Product-Model Ratio and Brand- Consumer Relationship on Advertising Effectiveness Chun-Tuan Chang ‧ Hsin-Yi Wang 163 ► The Winners and Losers in Taiwan’s Warrants Market Chang Chan ‧ Yehning Chen ‧ Wen-Chyan Ke ‧ Shang-Chieh Huang 201 ► The Way to Reconstructing Relationship: The Characteristics and Effects of Consumer Forgiveness in E- Commerce Han Lee ‧ Chuan-Feng Shih ‧ Heng-Chiang Huang 235 ► Call for Papers & Guidelines