臺大管理論叢 NTU Management Review VOL.30 NO.1

Contents 目錄	III
Editor’s Note	V
運用社會資本與組織雙面兼具探討組織能力的價值創造過程：前置因素與結果因素　The Application of Social Capital and Organizational Ambidexterity to the Value Creation Process of Dynamic Capability: Antecedents and Consequences	1
創業網絡行動與機會創新性：創業階段的調節效果　Entrepreneurial Networking Actions and Innovativeness of Opportunities: The Moderator Role of Venture Stage	37
總經理減薪效應、公司治理與家族企業　CEO Pay Cuts, Corporate Governance and Family Business	65
貪污與經濟成長：企業倫理之作用　Corruption and Economic Growth: The Effects of Business Ethics	103
「物大」便是美？探討廣告產品圖像與模特兒大小比例與品牌關係類型對廣告效果的影響　Is a Bigger Picture Better? The Impact of Product-Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness	131
臺灣權證市場的贏家與輸家　The Winners and Losers in Taiwan’s Warrants Market	163
重建關係之路：電商平台中消費者寬恕之特性與效果　The Way to Reconstructing Relationship: The Characteristics and Effects of Consumer Forgiveness in E- Commerce	201
Call for Papers & Guidelines	235
財團法人宋作楠先生紀念教育基金會109年度碩士論文獎公告	238

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