臺大管理論叢 NTU Management Review VOL.30 NO.1

ISSN 1018-1601 GPN 2007900048 Ku-Ho Lin • Yao-Ping Peng • Yen-Chun Peng • Tien-Chiang Teng The Application of Social Capital and Organizational Ambidexterity to the Value Creation Process of Dynamic Capability: Antecedents and Consequences 運用社會資本與組織雙面兼具探討組織能力的價值創造過程：前置因素與結果因素 Ru-Mei Hsieh • Shih-Chieh Fang Entrepreneurial Networking Actions and Innovativeness of Opportunities: The Moderator Role of Venture Stage 創業網絡行動與機會創新性：創業階段的調節效果 Chun-Tuan Chang • Hsin-Yi Wang Is a Bigger Picture Better? The Impact of Product-Model Ratio and Brand-Consumer Relationship on Advertising Effectiveness 「物大」便是美？探討廣告產品圖像與模特兒大小比例與品牌關係類型對廣告效果的影響 Li-Jin Huang • Ying-Fen Lin CEO Pay Cuts, Corporate Governance and Family Business 總經理減薪效應、公司治理與家族企業 Tzu-Yun Tseng Corruption and Economic Growth: The Effects of Business Ethics 貪污與經濟成長：企業倫理之作用 Chang Chan • Yehning Chen • Wen-Chyan Ke • Shang-Chieh Huang The Winners and Losers in Taiwan’s Warrants Market 臺灣權證市場的贏家與輸家 Han Lee • Chuan-Feng Shih • Heng-Chiang Huang The Way to Reconstructing Relationship: The Characteristics and Effects of Consumer Forgiveness in E-Commerce 重建關係之路：電商平台中消費者寬恕之特性與效果