臺大管理論叢 NTU Management Review VOL.30 NO.1

The Way to Reconstructing Relationship: The Characteristics and Effects of Consumer Forgiveness in E-Commerce 234 Author Biography *Han Lee Han Lee is a doctoral student of Department of International Business, National Taiwan University. Chuan-Feng Shih Chuan-Feng Shih is a doctoral student of Department of International Business, National Taiwan University. Heng-Chiang Huang Heng-Chiang Huang is a professor of Department of International Business, National Taiwan University. His research area including internet marketing, consumer behavior, the application of structural equation modeling and international marketing. He has published research articles in journals such as Journal of Business Research, Industrial Marketing Management, Psychology & Marketing, Information & Management, Computers in Human Behavior, Behavior and Information Technology, Online Information Review, Journal of Advanced Nursing, Journal of Clinical Nursing, Journal of Nursing Management, Journal of Evaluation in Clinical Practice, Asian Business & Management and Asia Pacific Journal of Management. *E-mail: sabrinaleehan@gmail.com