臺大管理論叢 NTU Management Review VOL.29 NO.3

Online Business Strategy in Creating Lock-In Effect 192 Yung-Chang Hsiao Yung-Chang Hsiao is an associate professor at the Department of Business and Management, College of Management, National University of Tainan in Taiwan. He received his doctorate in Technology and Innovation Management from National Cheng Kung University in Taiwan. His current research interests include strategic management and technology and innovation management. He has published papers in IEEE Transactions on Engineering Management, Innovation: Management, Policy & Practice, International Journal of Manpower, Journal of Business and Industrial Marketing, Journal of Business Research, Journal of Engineering and Technology Management, Journal of Management & Organization, Journal of World Business, Management Decision, Organization & Management, R&D Management, Technology Analysis & Strategic Management, and The Journal of Technology Transfer.