臺大管理論叢 NTU Management Review VOL.29 NO.3

ISSN 1018-1601 GPN 2007900048 Chyi-Mei Chen • Shan-Yu Chou • Shih-Tsung Huang • Huei-Wen Zeng Effects of Advertising Media and Consumers’ Information Structure on Manufacturers’ Equilibrium Pricing and Advertising Strategies 廣告媒體與消費者資訊結構對製造商均衡價格及廣告策略之影響 Aichia Chuang • Chun-Yang Lee • Yu-Syuan Chen • Kuo-Ching Yen Research on Employee Creativity in Taiwan and East Asian Countries: Findings and Implications 員工創造力研究之回顧與展望：臺灣與東亞的研究發現 Tzu-Hsin Liu • Shih-Chang Hung • Yung-Chang Hsiao Online Business Strategy in Creating Lock-In Effect 線上企業創造鎖入效應之策略分析 I-Hui Lee • Chien-Ming Wu • Shang-Ping Lin Are Industrial Conflicts Inevitable or Fortuitous?—A Process Research on Industrial Conflicts in Taiwanese Enterprises from the Perspective of Structuration Theory 「勞資衝突」是必然，還是偶然？從結構化理論探討台灣企業勞資衝突之歷程研究 Ying-Yu Chen Does Efficient Social-Network Structure Benefit the Performance of Business Groups and Core Firms? The Underlying Mediation Mechanism for Small World Network Structure and Internationalization in Cross-Level Business Group Network 有效率的網絡結構對組織的營業績效真的有幫助嗎 ? 探討小世界網絡結構對集團企業以及核心 母公司的績效影響 Saddam Khalid • Tomoki Sekiguchi The Mediating Effect of Glass Ceiling Beliefs in the Relationship between Women's Personality Traits and Their Subjective Career Success 女性對玻璃天花板之看法在女性人格特質與其主觀事業成就關係中的中介效應 Yin-Mei Huang • Yun-Ting Tsai Happy Ever After? Explain the Relationship between Subjective Well-Being and Work Performance in the Affective and Cognitive Perspectives 幸福了，然後呢？從情感與認知觀點解釋幸福感與工作績效之關係