臺大管理論叢 NTU Management Review VOL.28 NO.3

205 DOI:10.6226/NTUMR.201812_28(3).0007 台灣集團企業之中國大陸市場成長：管理限制觀點 Taiwan Business Groups Growth in Chinese Market: Managerial Limitations Perspective Abstract This paper examines the managerial limitations, mostly concerning those business groups whose headquarters are in Taiwan and the group-affiliated firms are investing in China. We used cross section data on China-oriented investment undertaken by 194 business groups from 2008 through 2012 to test the hypotheses. The empirical results indicate that business groups face a different degree of managerial limitations in various locations, and in particular, that the smallest managerial limitations occurred in Central China. Moreover, (1) when business groups invest in many areas at the same time and (2) the equity stake in group-affiliated firms held by business-group headquarters is low, the Penrose effect would be low. Finally, when business groups have rich diversified experiences, the Penrose effect owing to business groups’ growth in Chinese market would be weakened. 【 Keywords 】 penrose effect, managerial limitations, Chinese market, business groups 摘 要 本研究探討台灣集團企業中國大陸市場成長衍生台灣集團總部之管理限制，以中華徵 信所 2008 年至 2012 年台灣 194 家集團企業為樣本進行實證，結果顯示台灣集團總部 投資中國市場不同區域，將耗損不同程度管理能力，致使集團總部成長受到管理限制 的程度不同；投資區域越分散與中國大陸隸屬公司所有權越低，則集團總部成長受到 管理限制的程度越低。若集團企業多角化程度高，會因經驗累積減緩管理資源消耗， 弱化中國市場成長與集團總部成長受到管理限制之關係。 【關鍵字】 Penrose 效應、管理限制、中國大陸市場、集團企業 Wen-Ting Lin , Institute of International Business, National Cheng Kung University 林玟廷 / 國立成功大學國際企業研究所 Man-Chi Li , Department of Business Administration, National Chung Cheng University 李曼琪 / 國立中正大學企業管理學系 Received 2015/12, Final reversion received 2016/10 NTU Management Review Vol. 28 No. 3 Dec. 2018, 205-232