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NTU Management Review Vol. 34 No. 1 Apr. 2024

Call for Papers
2025 Management Theory and Practice Conference

Emerging Trends in the Utilization of Artificial Intelligence and Big Data

Exploring the Internet of Things (IoT) and big data opens new avenues for innovative solutions
and methodologies. In recent years, the integration of big data and IoT has emerged as a focal
point across diverse academic domains, particularly within blockchain connectivity. Both Thailand
and Taiwan have recognized the importance of this integration across technology, management,
industry, and engineering and set these areas as primary goals of macro economic development
plans. On the other hand, for both academic and industrial communities within the technological
landscape, the crucial emphasis may lie in understanding how to apply IoT technologies in
realizing manufacturing, logistics, and supply chain management applications while upholding
cybersecurity principles and ethics. This strategic application ensures that future financial and
accounting disclosures are reliable and transparent, aligning with ESG (Environmental, Social, and
Governance) standards and sustainability goals.

To promote research on issues of technological innovation and management, as well as to foster
deeper academic collaboration with international institutions, the Chulalongkorn Business School
(CBS), the National Taipei University of Business (NTUB), and the College of Management at
National Taiwan University (NTU) have collaboratively organized the “2025 Management Theory
and Practice Conference: Emerging Trends in the Utilization of Artificial Intelligence and Big Data.”

This conference serves as a platform for CBS, NTUB, and NTU to introduce groundbreaking
theories and concepts to both academic and industrial communities, aiming to enhance
technological innovation and management practices in corporations across Thailand and Taiwan.
With a thematic focus on cutting-edge topics in big data, IoT, and commerce management, the
conference seeks to facilitate in-depth discussions of presented papers and promote interactive
engagement among participants. Attendees from diversified academic and industrial backgrounds
can gain valuable insights and make informed decisions by exploring methodologies related to the
research, collection, processing, and data analysis.

Scope and Topics
We welcome scholars from various academic fields to submit original research papers in line with
the conference theme “2025 Management Theory and Practice Conference: Emerging Trends in
the Utilization of Artificial Intelligence and Big Data”. All theoretical, empirical, and qualitative

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